Book Blogger Confessions is a meme that allows book bloggers to discuss issues unique to what we encounter in the blogging world. Every 1st and 3rd Monday of the month we will post a question and invite you to answer, comment and discuss opinions and different views.
Please keep the dialogue courteous. No bashing!
If you would like to participate in this meme please feel free to grab the button to include in your post with a link to for For What It's Worth Reviews, Tiger's All Consuming Media or below.
This week's topic: Making money off your blog.
There was a recent controversy about bloggers charging authors for reviews (You can read about it here http://michelegormanwriter.blogspot.com/2012/07/should-bloggers-charge-for-reviews.html which leads to this week's question:
Almost all of us blog as a hobby in our spare time, usually for free but is there anything wrong with making money off your blog?
Should bloggers charge for reviews?
What about advertising on a blog?
When a blogger does allow book related advertising does it turn you off? Make you wonder about the honesty of their reviews?
Do you have a problem with purchase links (Amazon for example) that earn a blogger a small commission if a person purchases a book through that link?
This past year at the Book Blogger Convention at BEA, an attendee stated that book bloggers should charge for their reviews. I wasn't present at this particular panel, so I don't know exactly what was said, but this concept was foreign to me. It never crossed my mind in a million years that a book blogger should charge for reviews.
I thought the whole purpose behind a blog was to express your own thoughts, creativity and to let your personality shine through while doing it. I thought that was the whole innovative concept behind a blog, to give an unbiased opinion and that was why people (sometimes) respected or trusted a blogger's opinion more than say, oh, a company's website. A real person who actually tested a product, stayed at a certain hotel or even read a book may elicit more confidence that that company's website even with testimonials. Even political blogs tend to explain facts and problems in a way that I can understand without a skewed opinion.
I still say that anyone and everyone should be able to do what they want on their blog. But I guess I don't understand the concept behind a blog like the one that is in Michele's post. Wouldn't it be considered something other than a book blog? Or, maybe there are just all kinds of book blogs out there and I'm only now just discovering this.
Let's say that I charge for reviews...would it be transparent on my blog somewhere? If so, how could I ask readers to trust that I am giving an honest opinion? Wouldn't this fall under more of a publicity site? Also, if I had a book and I was paying someone to review it isn't that what an editor is for? Or even a beta-reader? I understand that some authors just want to get their books out there and they want to promote it, but wouldn't an author want positive reviews on the merits of their story and not just because of a payment?
Now what if you are a review site that gets paid for reviews, but they are honest, whether the book is positive or negative. Again, why would an author pay that review site when they may possibly get a negative review? Perhaps for the exposure.
Michele's post touched upon an "online presence." Authors can do this via Facebook, Twitter, guest posting and interviews. There just doesn't seem something quite right about paying a review site for a "nice" review.
However, to play devil's advocate, maybe the sites/blogs that do this can simply find something good to say about any book they read. I can certainly find something good to say about a book I disliked, even if it is only "Well, it got people reading!" There are some blogs that do that too, but those blogs are clear that they do not give negative reviews and that they enjoy promoting books. I think the difference is they are honest up front. As I said, a blogger can do what it wants on their blog, even be a bit dishonest. But they have to understand that if things come to light, there may be consequences.
When I first started blogging I was vaguely aware of other blogs that generate money or get products by testing them out, etc. I really never thought that could be part of a book bloggers world. Then I started hearing about Amazon affiliates, Google ads and saw blogs that had ad space. I really have no problem with book blogs that generate money off their blog for ads, etc. The only thing that bothers me is when the ads get in the way of the blog or are too distracting. I am not really sure that people make all that much money from Amazon affiliates anyway. (I know I don't. In fact I have not made anything - and yes it states that I am an Amazon affiliate on my Policies page.) Personally, I probably would not include ad space on my blog, but that is just my choice. I don't think I could generate that much traffic to do so anyway!
Of course, however, I think that sites need to be careful. If you are a blog that touts a certain book and there is a huge paid ad for said book, you may be susceptable to someone being dubious.
I'm sorry this was so long winded. I didn't think I had so much to say on the topic! What do you think? Do you agree? Disagree? Please feel free to discuss or make your own post.